Branding for RVN Healthcare

Purple was chosen as the brand colour to signal its arrival not only as a pharmacy but also in the world of palliative care and diagnostics. The logo reflected a sense of community, an important aspect of the brand ideology, and was a subtle nod to the brand having three founders. The identity design included […]

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Social Media for 1 Finance

The brand’s Instagram, one of the forms of distribution for the 1 Finance Magazine, reflected the visuals of the digital magazine In order to establish a credible voice for the finance brand, an editorial approach proved useful. Humour and playfulness worked to make a topic that can often seem heavy more relatable. On occasions like […]

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Social Media for The White Crow Books & Coffee

Crisp, flash photography reflected the bookshop‘s vibrant energy. Thematic illustrations were designed to help the bookshop connect with a wider audience on Instagram. In contrast to the usual reading challenges that occur at the start of a year, we ran a ‘Year-End Reading Challenge’ that prompted readers to catch up on their reading lists — […]

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A Digital Magazine for 1 Finance

The 1 Finance Magazine, updated monthly, featured an array of topics that were relevant to the world of personal finance. Many stories reflected the brand’s key offering: financial advice from qualified advisors. One of the sections in the magazine — Ask a Qualified Financial Advisor — let readers write in with their questions. Editorial photography […]

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Live Coverage of an NYC Theatre Event for Ukraine

Live coverage of the marathon featured powerful quotes from theatre-makers. Pre-event coverage included rallying theatre artists from the world over for the 12-hour marathon. The motifs and illustrations drew on Ukraine’s art and craft heritage. The marathon had a fantastic response, but alas, things took an unexpected turn on Instagram — activity on the Segal […]

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Social Media Campaign for Civis

To introduce Civis’ work to Paper Planes’ audience, we worked on this post. It explained that citizens’ opinions matter in India’s policymaking and that the Pre-Legislative Consultation Policy ensures that we can all contribute to the lawmaking process, which in turn makes policy design much more inclusive. In 2021, the government was seeking feedback on […]

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