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Author: PaperPlans Agency
Posts by PaperPlans Agency
Merch for The White Crow Books & Coffee
A spooky Halloween night at a pet-friendly bookshop. All is calm, all is bright. This is just a bookshelf. All is calm, all is bright. […]
Social Media for 1 Finance
The brand’s Instagram, one of the forms of distribution for the 1 Finance Magazine, reflected the visuals of the digital magazine In order to establish a credible voice for the finance brand, an editorial approach proved useful. Humour and playfulness worked to make a topic that can often seem heavy more relatable. On occasions like […]
Social Media for The White Crow Books & Coffee
Crisp, flash photography reflected the bookshop‘s vibrant energy. Thematic illustrations were designed to help the bookshop connect with a wider audience on Instagram. In contrast to the usual reading challenges that occur at the start of a year, we ran a ‘Year-End Reading Challenge’ that prompted readers to catch up on their reading lists — […]
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Website and App Copy for 1 Finance
A Digital Magazine for 1 Finance
The 1 Finance Magazine, updated monthly, featured an array of topics that were relevant to the world of personal finance. Many stories reflected the brand’s key offering: financial advice from qualified advisors. One of the sections in the magazine — Ask a Qualified Financial Advisor — let readers write in with their questions. Editorial photography […]
Live Coverage of an NYC Theatre Event for Ukraine
Live coverage of the marathon featured powerful quotes from theatre-makers. Pre-event coverage included rallying theatre artists from the world over for the 12-hour marathon. The motifs and illustrations drew on Ukraine’s art and craft heritage. The marathon had a fantastic response, but alas, things took an unexpected turn on Instagram — activity on the Segal […]
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Website Copy for Ikai Asai
Social Media Campaign for Civis
To introduce Civis’ work to Paper Planes’ audience, we worked on this post. It explained that citizens’ opinions matter in India’s policymaking and that the Pre-Legislative Consultation Policy ensures that we can all contribute to the lawmaking process, which in turn makes policy design much more inclusive. In 2021, the government was seeking feedback on […]
Comics for Moonshine
Crisp time alone. A fluffy, gentle, slurpy nap. A play date for two. […]
Print Magazines for UnLtd India
Each issue of the magazine focused on a different concept, each a key idea for sustainable development. The Co-Existence issue, for instance, looked at various aspects of nature and the wild. Excess, the first issue, was released at the onset of the pandemic and sold out within a week. Each issue creatively introduced a different […]