Social for ROYCE’ Chocolate

Text-led posts, some of which use Instagram’s interactive tools like polls, feature from time to time.  For a brand so well loved, showcasing the brand’s history and legacy in engaging ways is key. Photography and motion design come together to create a rich visual language.  Match the ingredients!  Experiments in 3D motion design for the […]

Read More… from Social for ROYCE’ Chocolate

Branding for Mint Condition

For the logo mark, the goal was to create a memorable wordmark that exudes quiet confidence and reflects the brand’s bold but serious approach. The wordmark is based on a sans serif font that has a wide stance and large curves.  The idea behind the symbol was to create a memorable yet straightforward icon that […]

Read More… from Branding for Mint Condition

An Interactive Game Set in Ballard Estate

The game navigates the lanes of Ballard Estate, peering closely at some of the neighbourhood’s Edwardian buildings. Playfulness was key to developing the character’s model sheet for the game. The game includes 18 striking structures, like the iconic Grand Hotel.  Each site is accompanied with a brief yet insightful nugget of information about its history […]

Read More… from An Interactive Game Set in Ballard Estate

A Kit for a Women’s Premier League Team

The primary motif takes cues from the kilim rugs of Bhadohi, Uttar Pradesh. The creative direction was intended to inspire young women and cricketers that looked up to the team’s players and supported them. The motif was designed for the off-field kit — they could be comfortable while still representing their team loud and clear. […]

Read More… from A Kit for a Women’s Premier League Team

Welcoming Ligne Roset to India

Hosting tips, sourced from India’s coolest hosts, were designed to grace various corners of the furniture store.  https://vimeo.com/891416134?share=copy#t=0 A short campaign on Instagram included a series of reels to find ‘burgundy’ in Mumbai. Illustration formed a key part of the communication for the brand. For the event, we designed custom napkins that creatively communicated the brand’s personality. […]

Read More… from Welcoming Ligne Roset to India

Introducing How About Now

Our packaging design stayed simple and sustainable. A small bag of sustainably sourced coffee from Black Baza Coffee Co., especially packaged for How About Now, was part of the curated hamper. Inside, a copy of the brand-new print magazine, fresh off the presses. […]

Read More… from Introducing How About Now

A Launch Party for How About Now

We designed custom usherette trays to display and distribute copies of the print magazine. In line with the brand’s sustainability principles, we designed custom signage that can be reused for a long time. The flip-through of the magazine, screened on loop, formed the backdrop to a lively evening. The editorial team behind How About Now […]

Read More… from A Launch Party for How About Now

A Relook at WorthWhile Future Foundation

Prior to the launch of How About Now, its new independent magazine, the brand refreshed its look to also align with the magazine’s visual identity. The expanded brand identity included typography and colours that were strong, recognisable in the world of finance and climate action, and resonated with a young audience. The identity was used […]

Read More… from A Relook at WorthWhile Future Foundation