A Kit for a Women’s Premier League Team

The primary motif takes cues from the kilim rugs of Bhadohi, Uttar Pradesh. The creative direction was intended to inspire young women and cricketers that looked up to the team’s players and supported them. The motif was designed for the off-field kit — they could be comfortable while still representing their team loud and clear. […]

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Welcoming Ligne Roset to India

Hosting tips, sourced from India’s coolest hosts, were designed to grace various corners of the furniture store.  https://vimeo.com/891416134?share=copy#t=0 A short campaign on Instagram included a series of reels to find ‘burgundy’ in Mumbai. Illustration formed a key part of the communication for the brand. For the event, we designed custom napkins that creatively communicated the brand’s personality. […]

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Introducing How About Now

Our packaging design stayed simple and sustainable. A small bag of sustainably sourced coffee from Black Baza Coffee Co., especially packaged for How About Now, was part of the curated hamper. Inside, a copy of the brand-new print magazine, fresh off the presses. […]

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A Launch Party for How About Now

We designed custom usherette trays to display and distribute copies of the print magazine. In line with the brand’s sustainability principles, we designed custom signage that can be reused for a long time. The flip-through of the magazine, screened on loop, formed the backdrop to a lively evening. The editorial team behind How About Now […]

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A Relook at WorthWhile Future Foundation

Prior to the launch of How About Now, its new independent magazine, the brand refreshed its look to also align with the magazine’s visual identity. The expanded brand identity included typography and colours that were strong, recognisable in the world of finance and climate action, and resonated with a young audience. The identity was used […]

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A Magazine called How About Now

Comics like this one by Kaveri Gopalakrishnan put into perspective how the switch to electric mobility can be emotional too. Photography played a key role in the editorial storytellling — this photoshoot, styled by Priyanka Shah, brought to life Ather Energy’s cutting-edge design for electric vehicles. Staying on theme, we commissioned design studio November, led […]

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Branding for RVN Healthcare

Purple was chosen as the brand colour to signal its arrival not only as a pharmacy but also in the world of palliative care and diagnostics. The logo reflected a sense of community, an important aspect of the brand ideology, and was a subtle nod to the brand having three founders. The identity design included […]

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