Welcoming Ligne Roset to India

A house party like no other

When Ligne Roset, the legacy French furniture brand, made its way to Mumbai, thanks to the Burgundy Brand Collective, we were tasked with making it a warm welcome. This would be the collective’s first foray into home and living; they have previously brought renowned brands like ROYCE’ Chocolate, Onitsuka Tiger, and Papabubble to India. With our creative direction at its helm, the launch party was conceptualised to centre around hosting at home, which in turn was reflected in communications on the brand’s Instagram. The in-store experience featured hosting tips from some seriously good hosts — prominent chefs, writers, photographers, restaurateurs, as well as Burgundy Living’s very own — and a curated set of jazz and pop tunes on vinyl. Guests went home with a custom tote bag that held sleek stationery and treats.

Hosting tips, sourced from India’s coolest hosts, were designed to grace various corners of the furniture store. 

A short campaign on Instagram included a series of reels to find ‘burgundy’ in Mumbai.

Illustration formed a key part of the communication for the brand.

For the event, we designed custom napkins that creatively communicated the brand’s personality.

Creating a presence for Burgundy Living, particularly on Instagram, while also introducing its fresh furniture offering, was a crucial part of the project.

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