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Author: PaperPlans Agency
Posts by PaperPlans Agency
A Relook at WorthWhile Future Foundation
Prior to the launch of How About Now, its new independent magazine, the brand refreshed its look to also align with the magazine’s visual identity. The expanded brand identity included typography and colours that were strong, recognisable in the world of finance and climate action, and resonated with a young audience. The identity was used […]
A Magazine called How About Now
Comics like this one by Kaveri Gopalakrishnan put into perspective how the switch to electric mobility can be emotional too. Photography played a key role in the editorial storytellling — this photoshoot, styled by Priyanka Shah, brought to life Ather Energy’s cutting-edge design for electric vehicles. Staying on theme, we commissioned design studio November, led […]
Branding for RVN Healthcare
Purple was chosen as the brand colour to signal its arrival not only as a pharmacy but also in the world of palliative care and diagnostics. The logo reflected a sense of community, an important aspect of the brand ideology, and was a subtle nod to the brand having three founders. The identity design included […]
Merch for The White Crow Books & Coffee
A spooky Halloween night at a pet-friendly bookshop. All is calm, all is bright. This is just a bookshelf. All is calm, all is bright. […]
Social Media for 1 Finance
The brand’s Instagram, one of the forms of distribution for the 1 Finance Magazine, reflected the visuals of the digital magazine In order to establish a credible voice for the finance brand, an editorial approach proved useful. Humour and playfulness worked to make a topic that can often seem heavy more relatable. On occasions like […]
Social Media for The White Crow Books & Coffee
Crisp, flash photography reflected the bookshop‘s vibrant energy. Thematic illustrations were designed to help the bookshop connect with a wider audience on Instagram. In contrast to the usual reading challenges that occur at the start of a year, we ran a ‘Year-End Reading Challenge’ that prompted readers to catch up on their reading lists — […]
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Website and App Copy for 1 Finance
A Digital Magazine for 1 Finance
The 1 Finance Magazine, updated monthly, featured an array of topics that were relevant to the world of personal finance. Many stories reflected the brand’s key offering: financial advice from qualified advisors. One of the sections in the magazine — Ask a Qualified Financial Advisor — let readers write in with their questions. Editorial photography […]
Live Coverage of an NYC Theatre Event for Ukraine
Live coverage of the marathon featured powerful quotes from theatre-makers. Pre-event coverage included rallying theatre artists from the world over for the 12-hour marathon. The motifs and illustrations drew on Ukraine’s art and craft heritage. The marathon had a fantastic response, but alas, things took an unexpected turn on Instagram — activity on the Segal […]
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