To retail the first issue of How About Now magazine, we designed an online storefront where customers could get their hands on copies of How About Now: Going Electric. For many, this would be the first point of interaction with both WorthWhile and its new print publication. With our coding partners, we built a Shopify website that could maintain inventory and was easy to navigate. We chose a template that met the brand’s goals and was flexible enough to communicate WorthWhile’s vision, and its new visual identity. It was important for us to create a shop website that was concise, engaging and user-friendly, all while emphasising the brand’s commitment towards investing in sustainability.