Ligne Roset furniture is known for being playful despite being in the luxury market. Even with the brand’s legacy dating back 160+ years, its forms are contemporary and cool. So when we were asked by Burgundy Brand Collective (the folks bringing the French furniture brand to India) to produce visuals that would introduce the brand’s offerings and reach its target audience on Instagram, we took our cues from the playful and stylish voice of the furniture itself.

In the lead-up to Christmas 2023, we worked on a campaign that featured the fabulous drag queen, Zeesh, dancing around a Pumpkin sofa in the light of a disco ball, while lip-syncing to Mariah Carey’s All I Want for Christmas is You. The videos were designed to get the viewers in the mood for an over-the-top party, perfect for the year-end.

For another campaign, we took inspiration from the idea of play — bringing a few items from the store to a day out in the seaside suburb of Bandra in Mumbai. Here, colourful birds hop around on the St Stephen’s Steps, the Mini Togo takes in the view, a vase explores corners of Bandra Fort, and little rabbits named Pan Pan take turns on a seesaw.

For both campaigns, we worked closely with independent photographers and videographers to bring our concepts to life.