ROYCE’ has retailed in India for over a decade. When it launched, it was an early entry into India’s craft chocolate market. Today, in an evolved market with many players, it became imperative for the brand’s custodians in India — the Burgundy Brand Collective — to revise their strategy on social. We developed a visual language and creative strategy that stayed in line with ROYCE’s global sensibilities, but also spoke to its audience of well-heeled Indians looking for distinctive chocolate, both for gifting or self-indulgence. Our strategy brought in engaging motion design, conversational text, and clean visuals.