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Branding for RVN Healthcare
A logo to set them apart
RVN Healthcare, a company that provides diagnostic and pharmacy services, approached us with the task of building a unique identity that would be memorable to their audience. The Paper Planes Agency developed a logo system and colour palette that makes a departure from the typical aesthetic of healthcare brands while still being recognisable as a pharmacy for walk-in customers. The identity aims to establish the new brand’s position as a credible consumer-focused, multi-service healthcare and wellness provider.
Purple was chosen as the brand colour to signal its arrival not only as a pharmacy but also in the world of palliative care and diagnostics.
The logo reflected a sense of community, an important aspect of the brand ideology, and was a subtle nod to the brand having three founders.
The identity design included showing references for how the logo could be used across the brand’s stationery.
The logo mark can be easily rendered on uniforms for delivery workers, nurses, and other staff.