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Branding for Mint Condition
Sticky design to make a mark
Mint Condition is an artist management agency that seeks to enable and equip the artists they work with in varied ways. From the outset, the founder — who comes with years of experience in this space — had a clear idea of how this new brand would position itself and how it would set itself apart from others in their industry. As a space that nurtures artists, taking care of everything from live tours and partnerships to 360º management and content production, Mint Condition would be a true confidant — reliable, encouraging, transparent, cool, ambitious and credible. The Paper Planes Agency brought that essence to live via their brand identity and their ‘coming soon’ webpage.
For the logo mark, the goal was to create a memorable wordmark that exudes quiet confidence and reflects the brand’s bold but serious approach. The wordmark is based on a sans serif font that has a wide stance and large curves.
The idea behind the symbol was to create a memorable yet straightforward icon that used the peel-away sticker as a visual metaphor for the brand’s name and its commitment to high-quality service and production.
Using the proportions of the ‘O’ from the logo mark as a starting point, we created a library of icons and graphic elements that would add a unique visual texture to the brand’s communications across platforms.
We shortlisted two workhorse type families that had similar letterform design, character and attitude, to create a flexible type system that allows the brand to create varied visual tones of communication.
This interactive webpage was designed for the brand to communicate its offerings in its early days.
