The decade-old custom apparel label has been winning the hearts of stylish men, and steadily expanding its retail and online presence across the country. The brand’s bespoke creations allow the customer to choose their own style and ensure the right fit, tailormade for every body type. The brand approached the agency to showcase this nuanced shopping experience through a short 30-second ad film. With that brief, we set out to conceptualise and script a narrative that would highlight how a well-fitted shirt can get you to where you want to be — how it can be the difference between a good and bad day.

We also worked on a short explainer video for FitSmart, a brand tool that allows customers to choose their preferences while ordering online.

The Paper Planes Agency conceptualised, scripted and produced the films, working with an excellent cast and crew to bring them to life.