Our love for books goes beyond the internet — and with this thought in mind, we designed merch that readers could actually use. We introduced Scenes from the Bookshop, an illustrated series of happenings at The White Crow Books & Coffee that are rooted in real life and humour. The print doubles as a bookmark that readers at the shop get to take home. We also designed a custom tote bag that embodies the bookshop’s photogenic personality, with shelves stacked with books, a to-go cup of coffee, and a wooden ladder — a prominent feature of the bookshop’s interior that anyone who has ever visited can attest to.

The White Crow Books & Coffee is a bookshop, by Reliance Brands Limited, at the Jio World Drive in Mumbai.