Moonshine has partnered with Paper Planes on numerous occasions. In 2020 and 2021, amid lockdowns, Paper Planes’ editorial and design team worked together with Moonshine’s marketing team to find a fresh, interesting way to introduce the meadery’s latest offerings to a new audience on Instagram. We conceptualised and produced comics themed around ideas that were particularly relatable during the time, such as ‘Your Weekend Recipes’ — a series of three playful comics that encouraged readers to take time out and subtly introduced Moonshine, with their meads, as the perfect accompaniment for the moment.